AMOS GUMMY FULL
AMOS GUMMY FREE

I also really like history books and biographies, whether it’s Western or Eastern. But my favourite writer is the 2012 Nobel Prize winner, Mo Yan. I use an iPhone so I am not too familiar with Android. I believe that the advancement of technology will bring about those necessary breakthroughs which will enable consumers to enjoy the delicious taste of candy while also not having to worry about their health.Īpple. Therefore, in the future, the candy industry must integrate this into its development. So, sweet products are not too popular with parents. Mothers worry that sugar will, among other things, bring tooth decay to children. People are more concerned about the effects of sugar consumption, especially in Asia. The confectionery industry is moving towards health. What do you think the next big thing will be in the confectionery world? I do not get a lot of me-time, but when I do that’s how I like to spend it. My favourite things to do outside of work are to spend time with my family, travel (for leisure!), read books, go shopping, and enjoy great food. What do you enjoy doing outside of work? When I leave the office, though we’re in such a connected world these days, I always try to dedicate at least 40 minutes to exercise. There are also many documents to look over and approve on a daily basis. And of course, I will listen to a variety of product development ideas, market feedback, and make various decisions. Board meetings, management meetings, sometimes we’ll meet suppliers and important customers, and other times investors. The first thing I do is drive my daughter to school around 7.30am in the morning. Still in my beloved confectionery industry, creating more fun and delicious candy with our talented team. Where do you see yourself in five years’ time? It really is a cool thing to do something that someone else has not done before. These have been received so positively by consumers all around the world. We created some of the world's first innovative gummy sweets, such as Gummy Blocks, our edible building bricks, and our three-dimensional fruits.

But the reception to our 4D Gummy brand is something I hold close to my heart. From a start-up of just four people in 2004 to a family of 700 people today. This year marks the 15th anniversary of Amos Sweets. What is your biggest creative achievement so far? This is often out-of-hours which, unfortunately, means I do not see my daughter as much as I would like to and this makes me feel helpless and unwilling. I relish each day! But as we are branding on a global scale, it means we must travel frequently, visit customers all around the world, and conduct business talks. What do you dislike most about your job? Each day is packed with challenges, surprises, and joy, and I have learned such a great deal from them and they have helped me grow so much, too. Working with a group of talented people makes every day quite fulfilling. That feeling of pride and validation is addictive, and that’s what makes it all worthwhile. So when I am walking down the aisle of the supermarket and I see our products sitting on a shelf, it is one of the proudest feelings I have experienced, and not just personally but for the whole team. You have to be creative, especially in today’s market where tastes are diverse and consumers expect brands to go above and beyond.

AMOS GUMMY FULL

I like my role as it is full of challenges. But in fact, the candy industry is also a creative and challenging industry. People view the confectionery industry as a simple and traditional industry, and thus not as cool as the modern, headline-grabbing high-tech industry. I could not believe my luck that I was already faced with an opportunity to work in the food industry, so I accepted his invitation and I’ve never looked back. He invited me to join him in starting a candy company. I am very fortunate to have met my business partner, Amos Ma (the company’s namesake), who was one of the first people in China to export confectionery. At that time, China mainly focused on agricultural products.

Thank God that my first job after college was related to food.

AMOS GUMMY FREE

What drew you to working in the confectionery industry? (Apart from the free chocolate!) I am responsible for sales and brand management of all international markets. I am the co-founder of Amos Sweets and also the general manager of Amos Food Group. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.

Amos gummy